Digital Marketing Services

Digital marketing services that connect campaigns to your website

99WebSol’s digital marketing services cover paid search and social ads, email marketing, and content, planned together and tied to the pages your visitors land on. They’re for small and mid-sized businesses that want marketing spend to turn into leads, bookings, or sales they can measure, not just clicks.

What makes our approach different is that the team running your campaigns also designs and builds websites. When an ad isn’t converting, we can check the landing page, the form, and the tracking ourselves, instead of passing the problem between an ad agency and a web developer.

Signs your marketing needs a rethink

Most businesses don’t lack marketing activity. They lack a clear picture of which activity is paying off. These are the situations we hear about most:

• Ads send everyone to the homepage, and visitors leave without finding what the ad promised.
• Google Ads and Meta both report conversions, but the totals don’t match the leads your team actually received.
• You collect email addresses and then rarely send anything useful to them.
• Different freelancers handle ads, email, and the website, and nobody owns the overall result.
• Budget gets split evenly across channels out of habit rather than evidence.

How we plan and run campaigns

Tracking before spending

Before a campaign goes live, we confirm that the conversions that matter to you (a form submission, a booked call, a purchase) are tracked correctly in Google Analytics and the ad platforms. Launching without that means paying for data you can’t trust. It’s the least exciting part of the work and the one that makes every later decision possible.

Choosing channels by intent

Search ads reach people who are already looking for what you offer, which usually makes them the right starting point when demand exists. Social ads on Meta are better at creating interest among people who fit your audience but aren’t searching yet, and they tend to need more creative testing. Email costs little per send and works best for nurturing leads and bringing past customers back.

We recommend a mix based on your goals, budget, and sales cycle. A local service business with urgent demand needs a very different plan from a company with a long, considered purchase.

Landing pages that match the ad

A campaign is only as good as the page it sends people to. We build or adjust landing pages so the headline repeats the promise in the ad, the page loads quickly on a phone, and there’s one clear next step. Because we build to WCAG 2.2 AA and Core Web Vitals, those pages also work for visitors using assistive technology and slower connections.

Online marketing that shifts with the data

Once campaigns are running, we move budget toward what’s converting and pause what isn’t. We’d rather tell you a channel isn’t working for your business than keep spending on it to make a report look busy.

What an engagement includes day to day

Our work follows the same five stages as every 99WebSol project. In Discover, we look at your current accounts, past results, and how leads are handled once they arrive. In Plan, we agree what success means, which channels to start with, and how results will be reported. Design & build covers ad copy, creative, email templates, and landing pages. Test & launch checks every link, form, and tracking tag. Support is the ongoing cycle of monitoring, reporting, and adjusting.

Along the way you get:

• Ad and email accounts owned by your business, with us added as users, so you keep your history and audiences if you ever move on.
• Reports built around the goals set at the start, whether that’s leads, sales, or booked calls, rather than vanity metrics.
• Plain explanations of what changed and why, from the people making the changes.
• Reusable landing page and email templates your team can build on.

There’s no lock-in. If you’d like to take campaigns in-house later, everything you need is already in your accounts.

Where marketing fits with our other services

Paid campaigns bring people in; what happens next matters just as much. Our GoHighLevel funnel and CRM services handle lead follow-up, as in our GoHighLevel funnel and CRM automation work for a home services company. For campaign assets, see our email template and landing page services and the email template design and development case study for HubSpot and Mailchimp. To build traffic that doesn’t stop when ad spend does, pair campaigns with our SEO services.