UI/UX Design Services

UI/UX design services for websites and apps that people can actually use

Our UI/UX design services cover user research, information architecture, wireframes, interface design and usability testing for websites, web apps and dashboards. They are for businesses whose site or product works on paper but loses people in practice: visitors who can’t find what they need, users who abandon a form halfway, or a team that keeps shipping screens that don’t match each other.

UX (user experience) is how a product works: the structure, the flow, the number of steps between a visitor and what they came for. UI (user interface) is how it looks and responds: type, color, spacing, buttons, states. We treat them as one job, because a beautiful screen in the wrong place in a flow still fails.

Signs your product needs a UX redesign

Most clients don’t come to us asking for “UX”. They come with a problem they can see in their analytics or hear from customers. A few we recognise quickly:

• Support keeps answering the same “how do I…” questions, which usually means the interface isn’t answering them.
• A signup, booking or intake form gets plenty of starts but few completions.
• The product was designed for desktop and the mobile version is a squeezed afterthought.
• Every new feature arrives with its own buttons, tables and modals, so the product feels like several products stitched together.
• You’re about to build something new and want to test the idea before paying developers to code it.

If one of these sounds familiar, the fix is rarely a new color palette. It’s usually a clearer structure, fewer decisions per screen, and a consistent set of components.

How we approach user experience design

Audit before we redesign

When there is an existing product, we start by looking at what already works. We walk through the key tasks ourselves, review analytics where you have them, and note where people hesitate or drop off. Throwing away a flow your customers already understand is expensive, so we change what’s broken and keep what isn’t.

Structure first, visuals second

We deliberately keep early work grey. Low-fidelity wireframes make it easy to argue about what should be on a screen and in what order, without anyone getting attached to a shade of blue. Once the flow holds up, visual design goes on top of a structure that has already been agreed.

Design with real content

Placeholder text hides problems. A product name that runs to three lines, a table with forty columns, an empty state on day one: these are the situations that break layouts. We design with your actual content and data wherever possible, so the design survives contact with reality.

Accessibility and performance are design decisions

Contrast, focus states, touch-target size, heading order and form labelling are decided in the design file, not left for developers to patch. We design to WCAG 2.2 AA, and we keep an eye on what each design choice costs in page weight, because heavy imagery and animation affect Core Web Vitals once the site is built.

A design system sized to the product

A five-page marketing site doesn’t need a documentation portal, and a SaaS dashboard can’t survive without shared components. We scale the design system to what you’ll actually maintain: sometimes a tidy Figma library with styles and variants, sometimes a fuller system with usage guidance for a growing team.

What a UI/UX engagement looks like in practice

Every project runs through our five stages: Discover, Plan, Design & build, Test & launch, and Support. For design work, that means a short discovery conversation about your users and goals, an agreed list of the flows that matter most, iterative design rounds with regular check-ins, and testing with clickable prototypes before development starts.

You talk directly with the designers doing the work, not an account manager relaying feedback. That keeps review rounds short and means questions about a particular screen get answered by the person who drew it.

At the end, you have:

• Figma files you own outright, organised so another designer could pick them up.
• Flows and screens covering the states people forget: loading, empty, error and success.
• A component library that developers can map one-to-one to code.
• Notes from usability testing, so you know why decisions were made, not just what they were.

A focused redesign of a few key flows typically takes two to four weeks. A full product design engagement takes longer and is scoped after discovery.

From design file to working product

Design is only useful once it’s built well. You can hand our files to your own developers, or keep the same team through front-end development, custom WordPress development or back-end development, so nothing is lost between the designer and the build. For examples of redesign work, see our enterprise recruiting platform mobile redesign and intake form builder and the Floor Nexus pre-launch UX redesign. If you’re weighing up tools, our guide to UI/UX design with Figma explains how we work in it.